research firm origin Australia is now called Effective Measure enter the Indonesian market. They offers solutions for online intelligence business people online. "We have been working for 12 months to understand what is needed audiences in Indonesia, "said Russ Conrad Effective Measure as the Regional Director, Friday (01/04/2011), held at FX Mall. He also explained that the business Indonesian online must understand requirements or content in accordance with market. Therefore, his company is ready offers instruments and tools that can accountable to advertisers, publishers, and government agencies. Not only that, he was offered that Measure Effective data would increase the visibility of the client, as well as advertising revenue by providing independent measurement of the third for publishers and advertisers. "We believe the market needs Indonesia, and is ready to be an alternative solution Digital Audience Benchmark, "he added.